+ RSSSome thoughts about Telemarketing
One of marketing strategy could very well be to use the phone to sell your products and services. Phone sales or Telemarketing is an extended and widespread method to efficiently contact your customers and close sales. Because of the nature of Telemarketing you depend only on your words and tone of voice to close a sale. Be aware that effective phone skills will show your personality over the phone. Telemarketing has both advantages and disadvantages. Here we show you a list of some of them.
Advantages of Telemarketing:
It has effects at a large scale. You have all available information from a customer in one click, which reduces the sales cost greatly. You no longer need to send your staff on visits. It is also easier for sales representatives to inform the customers of new products and services.
It is done in cooperation with the customer. Telemarketing is different from other marketing tools in that it involves direct contact with the customer.
It is flexible. Different from other media in Direct Marketing, a Telemarketing campaign can has the potential to modify the communication on the basis of the answer we receive. Additionally, you can constantly update your client data base, in short time and without having to leave your office. It is a way to be always in contact with your customer
Its results can be quantified. Telemarketing makes it easy to measure and compare results. A company can continuously improve the work and take corrective actions to be able to move forward.
It is fast-paced. Beginning and ending a conversation happens in the blink of an eye. You can quickly know whether the seller closed the sale or not and be able to improve resources from there.
Telemarketing also has some disadvantages.
1. One of them is the lack of visual contact; therefore you cannot use the gestures or facial expressions. Some customers can feel uncomfortable when products are pushed to them over the phone
2. A telephone conversation can be easily forgotten once you have hung up the handset. It is therefore necessary to confirm in writing, even through a simple letter, phone conversation
It assumes positioning of the product prior the Telemarketing. If the customer has not seen it before, it will be hard for him or her to recognize.
