+ RSSYvonne Chihak: 3 Tactics to Maximize Your "Ezine Solo Ad
An ezine solo ad can be a very effective way to market your business. That's because ezines are very targeted. Only people who have requested information on that topic sign up for the ezine and receive its news via email or RSS feed. So if you're a marketer, you'll do well to find ezines that target your niche and send out an ezine solo ad or more.
Make sure you have these 3 steps down pat before you turn on your ezine solo ad machine:
1. It's plain crazy to send out an ezine solo ad when you don't have a lead capture page. A lot of newbie marketers fall into this trap. They send potential partners and customers first to their company websites and waste their time and effort. Just make sure you have a lead capture page to get ezine solo ad prospects information so you can continue to sell to them.
You know that most people won't buy the first time. So if you don't have a way to get their name and email and to continue to remind them of your opportunity or product, you lose them forever and just wasted time and money. Your "ezine solo ad" will be effective if you capture names and emails using a lead capture page.
2. Be sure to read up on the ezines you decide to target with your ezine solo ad. This should be a given until you find ones that work with owners that are trustworthy. While there are some liars out there, there are those who will work with you honestly and professionally. So before you send out your ezine solo ad, talk to the ezine webmaster and know exactly when your ezine will be delivered. Register to receive that ezine too and look for your ad.
Before your ezine solo ad goes out, get a copy of it from the owner of the ezine. Just be certain you have links that work instead of broken ones. And if you do change anything, let the list owner know to adjust accordingly.
3. Before sending out your ezine solo ad, get a tracking link. You can set up a zero cost click tracking account using click audit. Then simply copy the exact link they provide and use it as the link in your ezine solo ad for your lead capture page. From this you'll know the number of people who clicked on your link. You can use other tracking tools to get more detailed tracking.
Tracking software like adtrakz will help you see how your ezine solo ad campaign does in more detail. From here you can pick and choose which ezines to continue to use and which to discard.
When you run a quality "ezine solo ad" through a laser targeted ezine list full of people who truly desire that newsletter, you will increase your business, make money and grow your own list.
