+ RSSTrade Show Exhibiting For Bad Economic Times
Exhibiting at trade shows in these bad economic times is a major issue for the trade show industry. Many exhibitors are deciding not to attend various trade shows and are cutting back on the size of their booth. Some seasoned exhibitors are now visiting the shows only as show attendees and not as trade show exhibitors. Why? The costs that accompany these events are high other innovative exhibitors rent suites and invite their clients to their suites to demo new products etc.
First of all, not attending the show is possibly the worst thing a company could do, especially if they have been exhibiting there for a few years. Not attending the show at all causes you to lose your seniority which can lead to bad floor location if you decide to re-enter the convention in the future. Reducing your booth size can also be damaging. Let's say you use to exhibit at this show in a 20x30 booth size now you show up in a10x10 booth space. I would certainly wonder what is going on with this company. Are they doing well? Will they be around next year?
Few pointers: The best thing to do in this case is keep the same size booth and location. Try and reduce your labor cost, your shipping cost and your drayage cost. These are all changes that the consumer as well as competitor will never see nor notice. The next sensible thing to do is to rent a custom trade show booth as opposed to purchasing one. Custom means exactly that, your company is still doing well and still has the ability to exhibit your products in a custom booth. There will be no signage on your booth saying rented. You are still giving the impression that your company is not affected by the dim economy. Renting a custom booth will cost you a lot less than purchasing one. Advantages, Exhibitor has no headache for transportation and refurbishment costs.
Larger and more frequent exhibitors are turning to custom rental trade show booth, trashing their old heavy and out dated booth. They are now turning to a full turnkey rental programs which allow them to change configurations from show to show. Some trade show exhibitors have shows that cross each other, this can be a problem if you only have one trade show booth.
Lately we have seen many larger exhibit companies trashing their custom exhibit booth and resorting to the use of a full turnkey rental trade show booth. Multi rentals are also an advantage for most clients who attend numerous shows. Different shows may require different configurations as well as different sizes and locations. In the past clients would have had to invest in two or three different booth, not so anymore, rental booth can be supplied in most major cities with the same look and all are generated from one source
