+ RSSA great Trade Show display can be as easy as 1-2-3
Summary: You're exhibiting at a major Orlando Trade Show! Don't squander your huge opportunity with a run-of-the-mill display. You need a booth with eye-catching graphics to grab attention. How do you do that?
There's a major industry trade show coming up in Orlando and you're participating in it. That's great! Now all you need is a knockout trade show display with well-crafted wording and eye-catching graphics to really draw folks in to your booth plus printed matter to distribute once you've got people in your display area and business cards - don't forget plenty of business cards! But you don't have the slightest clue where to start.
Don't panic. The solution to your Orlando Trade Show worries is as easy as 1-2-3: 1 - decide on your display design and layout; 2 - figure out what kind of graphics you'll need 3 - find a professional printer who can handle your project - including any last - minute details that crop up
Display Design & Layout - Now's the time to figure out how you want your trade show display to look. You'll be competing with hundreds of other exhibitors in a huge convention center - how do you get noticed? You need appropriate wording for the panels of your trade show booth.
But don't get wordy. You'll want to convey your message as succinctly as possible. How many of the thousands of people at this convention will actually stop in front of your booth to read your display? If you've got more than about 30 words, don't expect more than a handful - or a few dozen at most. For people to get your message, keep it brief. And big. People will take a little more time to read things if they're large enough to read easily.
Effective graphics grab attention! - Don't skimp on graphics. One tiny sign tacked onto your booth won't direct people to your display. Signage is huge! And it should be huge - literally. You need signs that will grab attention and pull people in. Try stringing a fifteen-foot banner across the top of the display area.
Then, to add motion, get one of those little fans and direct it at the banner. Why do that? Because studies show people's attention is attracted better to a moving object than a non-moving one - even if the stationary object is larger.
You'll also need smaller signage - perhaps to direct people to drop in their business cards for a chance to win a valuable prize or to sign up for your e-newsletter. Plus, you'll need to have loads of printed matter on hand - product or service descriptions, manuals, handouts and plenty of business cards - all printed with your name and company logo.
Where do I find a printer? - Okay, now you've got all these ideas for your trade-show booth and you're ready to start putting it together except for one thing: a printer. As much as you don't want to hurt his feelings, you really don't think the brother-in-law of your cousin's best friend is up to handling the job. You need a printing professional with years of experience, someone who'll work along your schedule, with your timeline in mind, according to your needs.
Wouldn't it be great if you could find a printer locally, in the Orlando area, who could take care of all the details and ensure everything was delivered to the convention center, on time, right when you need it? That way you wouldn't have to worry about those huge overnight freight costs. You could just have everything you need delivered locally - or if you'd prefer, you could pick up your printing project and bring it to the convention site. Oh, and wouldn't it be great if you could get all this at a reasonable price? Well, with NextGeneration Printing, Copying & Digital Communication, you can. Visit them online at www.OrlandoPrinter.com for information about making your next Orlando-area trade show preparations a breeze!
